- Build a brand or product? Online brand building steps
- What is most important to you? Building a brand or a product? Products and services may change, but your business will be remembered by all your followers. Let's talk about the steps of building a brand online.
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Build a brand or product? Online brand building steps
What is most important to you? Building a brand or a product? Products and services may change, but your business will be remembered by all your followers. Let's talk about the steps of building a brand online.
Why is brand and brand building important?
We are present in a market that is growing every day, with many new brands joining the existing ones. Which one prospective customers choose depends largely on how much they know or can identify with it.
It’s important to build trust and confidence so that they consider our products or services a good choice. The majority of consumers tend to buy from brands they know.
Your brand will be really strong if you go through the steps of brand building one by one. It’s time-consuming, of course, but if you do it right, it will pay off with interest.
What brand building is there?
One type of branding often used is corporate branding, the main aim of which is to create a unique and distinctive brand for a business to compete and outperform its competitors. The most important thing is to create a positive impression of the company’s brand in the minds of the interested parties.
Linked to this is the brand of the products and services, as every product has one, whether consciously or not. The extent to which they are sold can be greatly influenced by their value and awareness, as well as their acceptance by potential customers.
Another main type is personal brand building, which is often typical of influencers and prominent athletes. It is important that the person builds a lasting relationship with his/her followers. Trust is an essential element of this, because if they trust him, they will listen to him, even when making a purchase.
The steps of brand building
If this has piqued your interest, stay tuned and we’ll share the steps to conscious brand building with you.
1. Defining the target audience, i.e. the buyer persona
In our previous article we talked about inbound marketing, where we mentioned defining your target market and building customer trust, so if you haven’t read it yet, it’s worth your time.
Identify your ideal target audience, who are often unreachable. Once you have customers, it’s easier to work out who is buying what from you and why.
How do you think about this? Suppose you have a particular product or service for X amount. You think that it is specifically targeted at women and/or men of a certain age, occupation and living in a certain catchment area. Imagine the communication channels and ways in which you could reach them in a way that appeals to their emotions.
2. Choose a cause you support, have a message
The question may arise, but what cause should you choose to support? It could be the environment, to which your product or service contributes. It could even be supporting scientific and technological progress.
It’s important to have a mission for your brand and to communicate it to your target audience so they know you’re offering them a solution.
3. Why should your prospective customers choose you?
There are probably many others offering similar products or services on the market, so it’s important to stand out from the crowd. Tell your target group what makes you different from the others, why they should choose you, why you will be the ideal choice.
Stand out from your competitors with a positive advantage that makes your business unique in that respect. It could be a small thing or something personal that makes your customer feel important. This is a great brand building tool.
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4. Branded appearance to the outside world
While this is nothing new, it’s important to talk about the fact that your business will need a cohesive identity that includes your unique logo, even a brand book, business card, stationery, and even your website should be designed with this in mind.
Of course, sometimes less is more and simple is great, the key is to represent your business and what it has to say.
When building your brand, choose a cohesive look that you can represent to your staff and that will be reflected in your communications.
5. Increase brand awareness through marketing tools
If you want to grow your brand, you need to get as many people to know it as possible. This requires you to leverage your brand marketing in different ways and on different platforms.
Use content marketing to communicate with your audience on an ongoing basis. Share content that shows that you are an expert on the topic and that you can help them if they choose you. You can do this in written, video or image format.
SEO/search engine optimisation is a very useful tool to position yourself for specific keywords in search engines. Conduct keyword research, create relevant and interesting content for those keywords.
Be present on different social media platforms such as Facebook, Instagram, TikTok, YouTube, Pinterest and LinkedIn. Choose the ones where your potential customers are present.
Want to increase the value and visibility of your brand?
Let's get in touch and plan the steps to build your brand!