Performance marketing with a focus on performance
Performance marketing is the key to your online success, with performance at its heart. Maximising conversion rates and continuous growth is essential to your online presence. A successful strategy is guaranteed to deliver good results.
What do we mean by performance marketing?
It is a marketing tool that focuses exclusively on conversions in our campaigns. Whether it’s an ecommerce order or a landing page conversion, the point is to optimise it with a measurable data.
It’s important to note that businesses that have a valuable online presence, including tracking and measuring conversions, are the ones that will benefit the most. After all, performance marketing is based on results, so we only pay for the conversions that our customers make that are relevant to us.
It’s great for rapid growth and sales, helping to spread the cost of advertising more efficiently and improving conversion rates. It aims to deliver ROI (return on investment) measured against defined KPIs (key performance indicators).
How can we measure its effectiveness?
Performance marketing is typically used in paid advertising, with the aim of creating value. Of course, it also includes any other marketing process where we can accurately measure performance and have results.
So it includes PPC campaigns, email marketing, affiliate and influencer marketing.
To be effective, it is important to define a KPI (key performance indicator), which is a quantifiable measure of the objective over time.
In addition, the ROI (return on investment) is an important aspect, which performance marketing maximises. It is the difference between the cost of the campaign and the revenue generated. In order to increase its value, it is important that campaigns are continuously optimised.
ROAS (return on ad spend per unit cost) measures the return on campaigns based on the ad spend. It is a very common metric used by marketing agencies and allows clients to easily assess the performance and effectiveness of campaigns.
Read more on Wikipedia: https://en.wikipedia.org/wiki/Analytics
How long does performance marketing take to deliver results?
This marketing tool helps you achieve your goals and expected results faster than other tools, and can be measured and optimised quickly. For other campaigns, it takes longer to measure results.
That is why we say it is a highly efficient and controllable process. Of course, online behaviours and changes can have a big impact on our campaigns, but we can react to them in a short time and optimise for further effectiveness.
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The potential of performance marketing
It will be with us for a long time to come in business marketing, and will be remembered by many as one of the most provocative strategists.
Ongoing market and online technical changes will change strategies, such as GDPR regulations and the phasing out of 3rd party cookies (consent mode v2), but performance-focused marketing remains a promising approach.
The majority of businesses are in the digital market, those that are not are soon to join, as it is important to compete with their competitors and reach prospective customers.
One of the most important pillars of online marketing is the measurability of results, which will continue to be needed in the future.
6 performance marketing channels:
- Social media: a significant proportion of marketers and businesses use social media to reach their target audiences. A large number of marketers and most of their target audiences use a large number of social media outlets.
- Visual advertising: They are highly creative forms of advertising that attract the attention of prospective customers.
- Content marketing: content marketing platforms give you the opportunity to publish content created for your target audience. For example, TikTok, Facebook, and other similar sites.
- Native advertising: these advertising platforms act as if your ad belongs to that platform, so it may not appear to be a real ad.
- Search engine marketing: this tool includes search engine optimisation. It allows businesses to get the best possible rankings in search engines for specific keywords. This can generate traffic to your website free of charge in the long term.
- Affiliate marketing: sponsored content that provides a financial exchange between a publisher and a content provider.
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