- Want an effective landing page? We've got some useful tips!
- In the world of digital marketing, landing pages play a key role. But why do you need a well-designed landing page and how can you make it as effective as possible? In this article we'll show you how to create an effective landing page that will increase your conversion rates and improve your online marketing results.
Want an effective landing page? We've got some useful tips!
In the world of digital marketing, landing pages play a key role. But why do you need a well-designed landing page and how can you make it as effective as possible? In this article we'll show you how to create an effective landing page that will increase your conversion rates and improve your online marketing results.
What is a landing page?
A landing page is a webpage that is specifically designed to encourage visitors to take a specific action, such as buying a product, subscribing to a newsletter or attending an event. Unlike an average website, which offers a variety of information and options, a landing page focuses on a single goal: conversion.
The goal is to persuade as many visitors as possible to take action – this is called conversion. When interested people click where we have directed them on our website, it supports us in achieving our goals.
The landing page is the online marketing tool that supports our advertising campaigns and its main purpose is to increase our conversion rate.
Why is a landing page important?
Get more data and insights
A well-designed landing page gives you the opportunity to gain deeper insights into your visitors’ behaviour.Improve the performance of your paid ads
Relevant and well-designed landing pages can achieve a higher quality score on advertising platforms (e.g. Google Ads), which generates more traffic.Achieve more conversions
To increase conversion rates, landing pages have targeted messages and clear call-to-action (CTA) buttons.Increase your brand awareness
Consistency in page design and content strengthens brand identity.
What should an effective landing page contain?
Includes your brand colours and logo
Make your brand instantly recognisable, your landing page should be in line with your website. By this we mean colours and style.
Make your landing page minimalist
You don’t like frills, do you? You need to communicate your point clearly and simply. Grab your visitors’ attention with short but to the point, useful content that makes them feel they’ve found what they need.
Choose a punchy headline
Your headline should be short and to the point, grab the visitor’s attention and capture their interest. A truly effective headline encapsulates the message and purpose of the landing page.
Use visual elements
Use effective images, videos and animations that match your brand’s colour palette. There is an ever-increasing use of video content and animations to capture the attention of site visitors.
Provide a unique value proposition
Present yourself with an attractive offer that visitors can’t refuse. Offer an offer that makes it worth their while to enter their details.
Make your CTA button stand out
A prominent and actionable Call To Action button that increases your conversion rate.
Use a sign-up form to collect data
Simple and not too long form that asks for only the data you need.
Have the right landing page structure
Guide the visitor step by step, straight to your conversion goal. Have carefully structured, transparent and easy to understand processes.
Share ratings and reviews with visitors
Prove your trustworthiness with positive feedback from previous customers. Share statistics and results from your product or service.
Demonstrate your benefits
Explain why they should choose your offer. Stand out from the competition!
Do you need a truly effective landing page? We can help you!
Let's talk about your ideas and your goals!
The secret of a successful landing page
- Purpose: First and foremost, define the purpose of your landing page in several ways: – what will it be about: are you running a prize draw, or just a survey, or are you trying to get people to attend a free lecture or study? These are very important when choosing the bait.
- Traffic and budget: Understand how many visitors you want to reach and at what cost. Also determine how many subscribers/potential subscribers you need!
- User pathway: Plan how subscribers will become customers. Defining these steps is essential to convert your subscribers into customers. Determine what product or service you want to sell them at the end of the steps!
- Simplicity and clarity: Make sure the site is easy to understand and quick to navigate.
The first few seconds of your landing page visitors’ visit will decide whether you have a winning case or not. Make sure your page is simple, clear and doesn’t take too much time! A quick overview should make it clear to visitors what the page is about.
Many times, fewer words are more and than when you write novels. Avoid long stories and complicated arguments! Your prospective customer doesn’t want to spend unduly more time on your site than is necessary.
Be authentic and achieve this in a few steps on your landing page! Use valuable markers and positive feedback to increase visitor trust!
Types of effective landing pages
First and foremost, we would like to look at landing pages that generate leads. We use the term lead to refer to people who are interested in our products or services. The goal of lead generation is to attract as many visitors as possible to the landing page and to generate as many enquiries from them as possible, to obtain data, typically their email address.
This is followed by so-called opt-in pages, possibly pop-up windows, which aim to obtain the visitors’ email address and then reach them through newsletters or various advertising materials.
Let’s not forget the click-through landing pages often used by online shops and companies selling their services. On these pages, we do not collect data, but direct visitors to a CTA (Call To Action) button, which they click on to be redirected to the product or service. This type of link specifically encourages visitors to make a purchase.
Need more people interested?
Contact us and let's plan how you can achieve your goals!