- Webshop creation step by step
- Are you about to create a webshop or already have one? You are probably wondering what the current trends are and how much a webshop costs at the moment. For every commercial enterprise, there comes a time when the creation of an online store is a matter of concern. Today, an increasing number of people are shopping in online stores.
Webshop creation step by step
Are you about to create a webshop or already have one? You are probably wondering what the current trends are and how much a webshop costs at the moment.
For every commercial enterprise, there comes a time when the creation of an online store is a matter of concern. Today, an increasing number of people are shopping in online stores.
E-commerce is constantly evolving, as the statistics show, so those who act early can gain a market advantage over those who delay. However, before creating an e-commerce store, it is important to clarify a few issues so that you not only have a platform to sell your products, but also a platform that delivers real results.
In this article, we’ll go step-by-step through the process of building an online store, discussing its advantages and disadvantages, and what other options it offers merchants.
What products to sell in our webshop
The first and most important question we need to clarify is what we will sell in our store. It may seem obvious, but it is a more complex issue that we need to address. Some will enter the online market with a complete range of products, while others will define a product range based on demand and statistics.
So let’s break it down into 2 parts: those who already have a product and those who don’t yet have a product.
For those who do not yet have a product, but want to succeed in the online world beyond their offline business, it is of paramount importance to do a major research.
A product will sell well if it is well-presented, low risk, harder to obtain than a normal product and fills a niche market. At the same time, a favourable price can make many products easy to sell.
And those who already have products will most likely know which products they want to stock their online store with. They have usually been in the market for a long time and know what their customers want. They have an existing customer base and know the market.
However, they also cannot avoid research, as not all products are suitable to be sold online. Certainly, all retailers will stand by their own product range, but there can be unpleasant surprises in the operation of an online store if there is a lack of customer interest.
Important to know before webshop creation
If you are planning to create an online store, it is important to assess your options and the range of products you have to choose from. In the long run, it can pay off to make a decision based on information and criteria gathered from several places.
1. Webshop schemes and options
There are a number of options for setting up a webshop. For example, a custom-built webshop can be created by a development company or by a programmer with the necessary expertise. It’s important to decide what features you need and how you can make it easier for customers to use your online shop.
Almost anything the business wants can be done in this way, but it also takes a lot more time and money.
It is also possible to build your online store with a CMS (Content Management System), such as WordPress/Woocommerce, Joomla/VirtueMart, Drupal, Magento and Shopify.
This version is much cheaper to build than a custom-built online store, but also has more limited options. At the same time, you can customise the design, as it is open source, so you can add a variety of features to your site, with different developments coming from all over the world.
Last but not least, there is also the possibility to have a subscription webshop on a rental basis. We can have a pre-developed webshop with monthly subscription services, which we can then customise and configure to our needs.
How do you want to market your products? Have your own webshop!
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2. Webshop creation prices
It does matter what kind of webshop development you choose, as it can determine your long-term obligations in terms of creation and maintenance.
An average webshop starts from 1.500-3.000 EUR on the european market. The price can be greatly influenced by the customer’s needs. In the case of systems for rent, we can offer you a construction with limited functions for as little as 30 EUR + VAT per month. Of course, the more the webshop can offer, the more expensive the monthly fee.
It’s worth considering which is better for you in the long run, as a monthly fee system can easily catch up with a one-off development after a certain period of time.
3. Terms and conditions for the creation and operation of a webshop
The basic prerequisites are the existence of a business/accounting capacity, the scope of activities required for the activity and the licences. For licences, we need a registration for the relevant products from the competent notary in the place of establishment.
If there is also the possibility of personal collection, we will also need an operating licence. In addition, for certain products, you will need to obtain a licence from the Health and Safety Authority, the building authority, etc.
Internet traders will also have to take into account environmental compliance due to packaging.
We also have information obligations when operating an online shop, which are defined by law. For example, information about the business, customer service contact details, GDPR privacy statement, GTC, withdrawal notice, etc.
4. SSL certificate is essential
One of the essential requirements for your online store to work is to have a valid SSL service. This provides security for users and is something that more and more people are taking into account when shopping on an online platform and paying with their credit card. This is to ensure that sensitive/personal data is handled in an encrypted and secure manner.
SSL is provided by the majority of hosting providers, and free ssl (self-signed SSL) is becoming increasingly available.
5. Upload the full set
Once you have the basics down and your online store is secure, upload the products you want to sell. Enter the product names, product categories and the price you want to sell them for. Add a quality, eye-catching image to the uploaded products to attract the attention of others.
6. Search engine optimize your online store
Search engine optimisation has huge potential. As the online marketplace is highly competitive, it’s of paramount importance that you’re doing SEO, also known as search engine optimisation. If you don’t do this, your online store content will not show up in search engines in a valuable position, so you won’t get any organic, or free, visitor traffic.
Support your webshop with online marketing
Online marketing helps you strengthen your brand, retain existing customers and attract new ones. With a good strategy, you can even reach customers who haven’t shopped with you in a long time and maybe you’ve given up on them.
Use social media platforms and their potential to support your online marketing.
If you don’t feel professionally competent in online marketing and managing any PPC campaigns, we strongly recommend you seek professional advice. An online marketing agency can help you with this too.
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