- Forms of corporate marketing | How do you do it?
- Corporate marketing is an essential tool for businesses to increase sales, raise brand awareness and build loyal customer loyalty. Company marketing can take many forms, including social media, email marketing, video marketing, influencer marketing, PR and event marketing.
Forms of corporate marketing | How do you do it?
Corporate marketing is an essential tool for businesses to increase sales, raise brand awareness and build loyal customer loyalty. Company marketing can take many forms, including social media, email marketing, video marketing, influencer marketing, PR and event marketing.
What is the potential of social media in business marketing?
Social media is one of the most popular tools for business marketing, as it allows companies to connect directly with customers and their target groups. Social media gives companies the opportunity to showcase their products and services and interact with customers.
If you want to take advantage of its potential and gain some insight, you can read more on this topic in our previous blog post Social media marketing and its potential.
Email marketing effectively
Email marketing is another popular business marketing tool that allows companies to send targeted messages to customers and potential customers. Email marketing can help a company increase traffic and build customer loyalty.
It is important to build a database so that you can effectively target your target audiences with newsletters, current offers and up-to-date information. It helps us to stay in touch with our existing customers, communicate with new prospects and re-sell to our existing customers.
To support our email marketing, we can use a CRM system, Sales Autopilot, built-in or rented email marketing software.
Video marketing is taking over
Video marketing is an increasingly popular business marketing tool that allows companies to showcase their products and services in a personal and people-oriented way. Videos can help companies increase sales and build customer loyalty.
It can increase trust towards potential customers, support sales, increase time spent on your website and boost traffic. At the same time, you can save time, energy, re-information sharing and money with a well-made video.
The success of video marketing is based on producing quality content and targeting the right audience. Companies need to select the right target audience and make videos for customers who are likely to be interested in their products or services. The quality of the videos and sharing them on the right platforms is also important to reach the target audience and improve effectiveness.
The effectiveness of video marketing is measured by the number of views, shares and purchases. In addition to our website, we can share our video content on various platforms such as Facebook, Instagram, YouTube, Tiktok.
Influencer marketing - do I need it?
Influencer marketing is another tool in business marketing that allows companies to create awareness of their products and services through influencers. In recent years, influencer marketing has grown into a distinct industry. It is popular and easily accessible to businesses.
It is a process that can have an impact on influencer followers, thereby appealing to our potential target audience. It is important to choose an influencer whose content and communication reaches the target audience.
Perhaps one of the simplest methods is to choose a well-known personality who typically has millions of followers, and in our country this number can be in the hundreds of thousands.
Thoughts on corporate marketing in summary
Today, continuous marketing support is essential to the life of your business. There are many benefits to be gained from mapping the market, looking at your competitors and seeing what marketing tools you can use to make your business more effective, whether offline or online.
Identify the communication channels where we can achieve the best results and reach our prospective or existing customers, and invest the time and effort to ensure that it pays off and generates profits beyond the initial investment.
Every year, new marketing tools emerge and offer us the opportunity to test how much they contribute to the success of our business. Don’t be afraid to try them, because they may be just what you’ve been looking for. If we need help in a particular area, we can turn to a professional colleague or business partner.
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