- Search engine optimization - Get on the first page of Google
- What is search engine optimization? Let us take you through the basics and let us in on some secrets! You're probably here because you're wondering how to get on the first page of Google for certain keywords, ahead of your competitors. If done right, optimization can be one of the best returns on your investment.
Search engine optimization - Get on the first page of Google
What is search engine optimization? Let us take you through the basics and let us in on some secrets!
You're probably here because you're wondering how to get on the first page of Google for certain keywords, ahead of your competitors. If done right, optimization can be one of the best returns on your investment.
In a previous post, we talked about Google presence – SEO or PPC. Now we want to talk in more detail about search engine optimization.
Search Engine Optimization, which is the abbreviation for SEO, is nothing else but improving the organic appearance of your website in different search engines. Our goal is to achieve the best possible ranking in the organic (free) results for keywords that we define.
The basics of search engine optimization
The effectiveness of search engine optimization depends on a number of factors, typically:
- Off page search engine optimization: links pointing to us with valuable content
- On page search engine optimization: the basis of SEO is an effective website and the inclusion of keywords in the source code that are visible to search engines
- Technical search engine optimization: how well the website is structured
In addition to these, other factors can affect our rankings, but these are the main ones that determine our rankings.
SEO has different levels:
- Basic SEO – settings for content
- Basic SEO – Keyword research, landing pages
- Minimal SEO – Link building and SEO strategy
- Ongoing On Site SEO – Regular content additions
- Ongoing Full SEO – Ongoing link building and content expansion
- Full SEO – PR articles, content marketing, SMM, semantic web
Want to get better rankings on Google?
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Off-Page Search Engine Optimization
It also includes activities and factors that take place outside our website but also affect our site. For example, backlinks, credibility of referring pages.
The more credible sources linking to our website from external sources, the better rankings we will achieve in search engines. It is worth checking these periodically to see how they are affecting our positions.
On-Page Search Engine Optimization
For a website, keep in mind the following elements to optimise:
- primary keyword
- page title and URL
- H1-H6 headings
- meta description
- Image title and alt text
content – paragraphs, texts - table of contents
- keyword density
Technical Search Engine Optimization
When it comes to optimising a site, it makes sense to start with technical SEO. This is the basis for getting indexed in search engines, so that SEO elements on your website can be interpreted by search engine algorithms.
Here we can also consider a number of factors, such as the speed of the website, the UX, or user experience, and the mobile-friendliness of the site. The latter is now expected for all websites.
Good keyword selection for effective SEO
There are several keyword research tools that can be used freely to identify relevant keywords. This is vitally important to find the keywords that our visitors are searching for and can actually bring us results and visitors.
It’s no use being top of the list for specific keywords if you’re not reaching your target audience. And with irrelevant visitors it will be difficult to sell through your website.
Keyword research is therefore an essential tool for search engine optimization. Take into account synonyms and similar keywords that others may think of as the same word.
Measure your search engine optimization results
Don’t just settle for achieving a high ranking for the keywords, monitor the traffic to your content, the movement of keyword rankings periodically. Google Analytics is an excellent tool for tracking visits to your website.
You can compare how your website is performing compared to a previous date, what traffic sources your visitors are coming from and what content they are viewing on your site, how much time they spend on it, whether they convert.
Show up on Google for as many keywords as possible!
Let's talk about your business and your goals so we can help you achieve them!